Why I stopped piecing everything together

I want to share something personal about why our done-for-you method exists in the first place.

There was a season when I was exhausted… not from coaching itself, but from constantly stapling things together.

Resources from the internet.
Books I’d read.
Trainings I’d purchased and white-labeled.
Frameworks I created out of thin air just to “have something.”

On paper, it looked like a coaching business.

In reality, there was no legitimate method.

I’ll never forget one particular moment.

It was a Tuesday coaching call.

The client was paying over $2,000 a month.

And as the call approached, I realized I wasn’t actually sure what I was supposed to cover with them that day.

No clear structure.
No defined progression.
No confidence that what I was delivering was repeatable or scalable.

That’s when it hit me:

If I wanted a viable, legitimate business coaching practice—one that gave me flexibility, freedom, and peace of mind—I couldn’t rely on effort, experience, or good intentions alone.

I needed structure.
I needed a method.
I needed something that worked with me, not something I had to constantly reinvent.

That realization is what ultimately led to the system we now use and teach.